It stands for Lifestyles of Health and Sustainability. There are websites, blogs, facebook groups and a wikipedia page dedicated to LOHA's. There are several websites dedicated to LOHA consumers and how to reach them. Here's an interesting blog describing the basics of LOHA consumers and how companies can reach them .
Check out this video on the Effects of Green Marketing.
1 comment:
I've always tried to be more of a person who is more company conscience when it comes to making a decision on what to buy when I am at the store that isn't based on price. However, I always find myself basing my decisions on how much the item cost in relation to it's competitors. I think that websites like http://ww w.thegreenguide.com/are helpful in deciding how to make more green decisions. Have any of you ever visited these kind of sites to make more green decisions?
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