Today's consumer expects some level of CSR, but you could your business act on potential social, economic, or environmental advantages that can help your bottom line? Not only is CSR better for the community, but the business reaps the benefits as well. Depending on the form, your CSR involvement could build a better brand image, increase revenues through cause-related marketing, and create shareholder value. Going green can help to increase efficiency through environment conservation and recycling initiatives. Plus, having a positive CSR reputation can help you attract better employees, make it easier to get financial capital, and help maintain and attract consumers as they become more aware of your CSR efforts.
Has your company utilized this form of competitive advantage? If not, why? What do you think the drawbacks are?
1 comment:
I think its a great point and I am embarrassed to say that I do not know if my company does any of this. We have manufacturing facilities all over the world and I am not sure if any of our facilities have gone green at all. Your post is going to cause me to do some research on our company intranet site to see if there are any initiatives
that we are currently working on.
I think its important as we move ahead and become leaders in business to be aware of the green initiative.
Thanks for opening my eyes.
Post a Comment