This is a great partnership between Target and Ben and Jerry's. This initiative flows nicely with both company's mission statements and CSR activities. It seems like a win-win collaboration for both companies. The coupons help to get customers (or guests as we call them) into the store where they end up purchasing even more stuff. Both companies build a better brand image and market the fact that they are involved in the community.
I scream you scream we all scream for ice cream!
2 comments:
That's pretty awesome. I love ice cream and every little incentive helps.
Do you think that something like this will continue into the future? I love to see this kind of collaboration between profit companies and not-for-profit companies. Even if the profit company is just in it for the brand bump (I don't think of Target as doing this), I still feel as though it is mutually beneficial.
That is cool. I also love ice cream and will visit the website for free ice cream. I think target does some great things to help the community. What other companies does target partner with? Is it strictly around food?
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