Corporate Social Responsibility (CSR) is a concept that organizations and mostly companies, have an obligation to consider the interests of customers, members, employees, shareholders, communities, and ecological considerations in all aspects of their operations. Just like the old definition of social responsibility, this obligation is seen to extend beyond their statutory obligation to comply with legislation.
CSR isn't just about a company going green, its about giving back to the community, volunteering, and promoting diversity within the workforce. As CSR moves from becoming just about a company's image towards legislation and market regulation, is your company ready? Will you be proactive in moving your company in the right direction or will you wait until you are forced with new laws and legislation?
Check out this video that gives an easy to understand definition of CSR.
How does your company define CSR? If asked by PR or by a potential employee what would your company say it is doing to help the community?
1 comment:
Jessica, you have posed a very good question about the definition of social responsibility. I encourage you to lead the discussion of this question Wed evening.
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