Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise.
To support our mission, we are guided by our commitments to great value, the community, diversity and the environment.
This made me wonder, is CSR part of other companies mission statements? First I investigated Wal-mart and discovered they don't have an official mission statement but I found this commonly used phrase: "to help people save money so they can live better." Looking into Wal-mart's CSR Report for 2009 I found that it is focused more on the sustainability of its company rather than community involvements. Wal-mart is focused more on providing low prices to low income families so they can live a better life.
Is CSR part of your company's mission statement? Can you think of any companies that greatly market the fact that they are involved in the community? Do you tend to buy their products more because of that fact?
2 comments:
Speaking from my own company, our core purpose is "to create opportunities for people to improve their lives". We want to be the company/education that changes and improves the lives of all who encounter us, not only students but coworkers as well.
My previous employer, Wegmans, has this listed on their website "At Wegmans, we are aware that the ever-
growing environmental concerns facing us
today will have profound effects on the lives of
our children and grandchildren.
There are no simple solutions to these
challenges. Still, we all have a responsibility
to be aware and be accountable. We promise
to take steps to protect our world for future generations—it's part of our commitment to
make a difference in every community we serve.
Join us on this journey. As our company learns
new ways to reduce, reuse and recycle our resources, we’ll share our discoveries with you. Taking steps—even little steps—
together can make a difference".
I have not been with the company for a number of years so I do not now specifically what they do now, but while I was there, they would donate numerous pallets of produce to local food shelters. They also contribute to United Way and encourage all coworkers to do the same.
Thanks for the insight Marie. I often shop at Wegmans and just from the culture of the store they seem like a company very involved in their Corporate Social Responsibility
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